Privacy issues in Snapchat

According to the privacy policy, the purpose of collecting these information is to improve their service. The improvements they want to provide are stated as follows:

Ø  These information is collected to improve their products to meet the requirement of their users and send them some related information. These information may contain some potential usage customs that give the developers ideas to add some new functions.

Ø  The company try to communicate with their customers for their questions and comments and some technical and security notices.

Ø  The company also collect the information to monitor the trends and usage of their products for future analysis, but the type of analysis was not mentioned.

Ø  The company collect the information to improve their products and their services, including fixing BUGs and adding new functions to the software.

Ø  The information is also collected for pushing ads to their customers. The types of ads depend on what every individual customer is interested in.

Ø  Last but not least, the information is collected for security purposes. The company would verify the identity of every individual users to avoid illegal activities, such as fraud and cheat.[2]

Reference:

      [1]iTunes. (2015,Oct14). Snapchat, Inc.Retrieved from: 

                    https://itunes.apple.com/ca/app/snapchat/id447188370?mt=8

      [2]Snapchat, Inc. (2014, Nov 17). Privacy Policy. Retrieved from: 

                    https://www.snapchat.com/privacy

      [3]Common Sense Media. (2015). Retrieved from: 

                    https://www.commonsensemedia.org/app-reviews/snapchat#

      [4]Magid. L. (2013, May 1). What is Snapchat and Why D Kids Love It and Parents Fear It?      (updated). Retrieved from: 

                    http://www.forbes.com/sites/larrymagid/2013/05/01/what-is-snapchat-and-why-do-kids-   love-it-and-parents-fear-it/
      Twitter, Inc. (2015, Sep 15). What to replay a Snapchat Message? Fast Compony. Retrieved from: 
                    https://twitter.com/fastcompany/status/643905899703046144